Dynamic targeting became gradually an increasingly important player for all strategies. So we used website visitor behaviour to understand which doors to open in emails. We also sent another extremely important player into the "field": dynamic email content. What was its super-power? Here's a suggestive example: a user reading a restaurant's email at lunch would be able to see the menu available right at that moment, and a user opening it later would see the offer available for dinner.
These are our trump cards in a market that was increasingly dominated by voucher sites, which manage to build impressive databases in a very short time, and sites that we actually started to include in our portfolio. As a result, the volume of email deliveries increased dramatically, so we sent no less than 800,000 communications during that year!
2013 also came with a new surprise: a new award. We got the silver medal in the Best Email List Growth Strategy category for our Noriel campaign. And that came as a surprise, because at that time we had not expected to win an award with a database growth strategy, but it showed us once again that we had played very well in all stages of communication.
What came next in 2014? We told you all about it in this year's article!
